For months now, I have been contemplating discipline. What it means to me, how and where I use it, and where I need to improve my relationship with it. I’ve wondered what the rewards might be for my own work, and for our team, should we better understand and practice it as a business and a collective.
My understanding so far, at least the most succinct definition I can surmise, is: “The practice of accepting short-term discomfort, even deliberately seeking it out, knowing it will benefit your future self.” I like the idea of seeking out discomfort to better one’s practice.
This time last year, our industry was in a collective state of trepidation. There was shared anxiety regarding the prospects for the year ahead. Ticket sales were slow and, as a result, there was hesitancy on final sign-offs before clients committed finances to production.
But once we emerged from the pre-season gloom of 2024, Core Crew Events, like so many of our peers with similar aspirations and scale, bloomed. 2025 was our most successful year to date for collaborating with new clients and partnering on long-term projects.
We worked with amazing individuals and organisations, and the outlook for the season ahead is bright. Although I’m not certain of all the intricacies that led to such a progressive year, I believe discipline had a lot to do with it.
Last winter, we continued to put ourselves through short-term discomfort to benefit what we could offer our clients in the future. We invested in our company and crew, developing training programs, building client relationships, and seeking collaborative partnerships.
There has been little respite this year, and very little time away from site. As a result, no prolonged uncertainties about the year ahead. 2025 was an outstanding year for us, and with 2026 on the horizon, we are in a stronger, more positive position than ever before.
Here’s to another year of seeking out discomfort, moving forward, and above all, progress.
Founder & Director @ Core Crew Events LTD.